Honeygrow, the Philadelphia stir-fry and salads chain a restaurant analyst once said had the ambiance of a Penn sorority, has drawn another $6 million from its investors, bringing total private capital raised by the chain above $70 million, which cofounder David Robkin points out is among the highest recent Philly-area venture totals for a non-health venture.
Honeygrow plans 15 new stores next year, Robkin says.
More on the capital-raising in this Nov. 10 filing with the Securities and Exchange Commission.
The chain's director-investors include Destination Maternity founder and former president Rebecca Matthias, cable-TV heir and hotel developer Brook Lenfest, and private-equity and real estate investors H. Scott Miller and Clayton Parrett of Miller Investment Management, along with Honeygrow founders Justin Rosenberg and Robkin.
Honeygrow operates a total of 25 stores in the Philadelphia area, smaller clusters in New York and Washington, and in Boston, Chicago and Pittsburgh. The company is also rolling out smaller "Minigrow" stores.
(Updated Thursday, with Robkin comment and store details)