Dennis Slack was shocked to see his Slack's Hoagie Shack logo used on ABC's "Cougar Town" April 27, with the name changed to Mel's Hoagie Hut.
Slack tells us he hopes to avoid a lawsuit but has been talking with ABC's legal department about reparations. He would like the show to continue to use his logo but with the actual name of his sandwich shop. It first opened at 2499 Aramingo Ave., in Port Richmond, and now has 12 other franchise locations in the area and as far away as Atlanta.
Slack is upset because the infringed logo will continue to be seen, online and on DVD. He believes that someone who works on the show is familiar with his logo and used it to represent Mel's Hoagie Hut. Slack thought it was odd, as do we, that the Courteney Cox show, set in Florida, used the term hoagie, which is exclusive to this area. "I was trying to avert a lawsuit because I thought what I was asking should have been obvious and easy enough to do," Slack told us Monday. Slack says that had ABC asked permission to use his logo, he would have said "Of course, but with our name," and been happy to receive the prime-time exposure.
An ABC spokeswoman did not return requests for comment.