Stories from around the web that we're reading this morning. Something for everyone.

Philly's top dive bars. Playboy rates 15 of the best, from Dirty Frank's to Oscar's. SFW. Playboy.com

When gentrification's neighborhood name game runs into true identity. A Harvard doctoral student finds many African-Americans in South Philadelphia resisted new names. White newcomers were more likely to draw boundaries around imagined communities often separated by class. NextCity.org

The science of near-death experiences. Many NDErs report that their experience did not feel like a dream but was, as they often describe it, "more real than real life." They are profoundly changed afterward, and tend to have trouble fitting back into everyday life. Video here. theAtlantic.com

Ikea to 32,000 people: No hide-and-seek at our stores. The biggest group assembled for a match online had planned a massive game at an Ikea in the Netherlands. NPR.org

The electric mood-control acid test. A startup called Thync will sell electrodes that you put on your head to improve your mood. Results may vary. TechnologyReview.com

- Sam Wood