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Wine for cats? It’s a thing in Japan

Humans aren’t the only ones who can enjoy the indulgent pleasures of sipping on some wine. A pet lifestyle company called B&H Lifes is premiering their “wine exclusively for cats” called “Nyan Nyan Nouveau.”

    by Gabrielle Bonghi
    Published 

Humans aren't the only ones who can enjoy the indulgent pleasures of sipping on wine. A Japanese pet lifestyle company called B&H Lifes is premiering their "wine exclusively for cats" called "Nyan Nyan Nouveau."

Unlike the human version ,this kitty wine contains no alcohol, but it is made with Cabernet grapes, Vitamin C and catnip, which gives it the taste of wine (I guess this matters) and mimics that same relaxation feeling we get from guzzling down a glass.

So what's the market demand like for such a product? Apparently, the company developed the drink "for those wanting to celebrate birthdays or Christmas with their beloved cats." It costs 399 yen (US$4).

[Kotaku]