While you took a break to spend some quality time with your families and watch football/stuff your faces/post pictures to Instagram to celebrate the Thanksgiving holiday, Guns & Ammo was busy helping a pro-gun ad "banned" by the NFL go viral.

The commercial in question is for Daniel Defense, a rifle retailer with facilities in Georgia and South Carolina. The NFL reportedly declined to air the commercial during the Super Bowl and—even after Daniel Defense offered to remove the rifle logo included in the spot—later denied the updated version of the ad, as well.

The firearms portion of the NFL's Prohibited Advertising Categories states:

"5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons."

According to these guidelines, Daniel Defense's Super Bowl commercial does not violate NFL policy for two reasons:

  • Daniel Defense has a brick-and-mortar store, where they sell products other than firearms such as apparel.

  • The commercial itself does not mention firearms, ammunition or weaponry.

While Daniel Defense's commercial does not mention firearms, it does include a logo of their DDM4 rifle at the very end.

When the NFL denied the ad, Daniel Defense immediately offered to replace the DDM4 logo with an American flag and/or the words "Shall not be infringed."

The NFL replied with another non-negotiable denial.

Now, Daniel Defense and and the pro-gun message is getting all the publicity it needs, as everyone with an Internet connection scurries over to YouTube to watch the spot. [Guns & Ammo]

Click here to see the video.