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How Southwest figured out its boarding process

Another air-travel, aviation blog I recently discovered,

» READ MORE: Jetwhine

, has an informative post today about how Southwest Airlines studied human engineering -- how we do things -- to come up with its unique boarding process. Like many blogs, including this one occasionally, it takes author Robert Mark a few paragraphs to get to the point, but keep reading. It's a great example of how Southwest has processes in place to think through everythig it does and continuously innovate.