Horizon Blue Cross Blue Shield of New Jersey said it will open the state's first health insurance retail center this summer in Moorestown's East Gate Square Shopping Center.
The center will have staff trained to help customers with their health insurance needs and to assist them in purchasing health insurance products and services.
Blue Cross companies in Pennsylvania, Florida, California and South Carolina have opened similar stores, according to Horizon.
Highmark, for example, Pennsylvania's largest insurer, has eight Highmark Direct locations in the state. Independence Blue Cross provides some similar services through a walk-in center at 19th and Market Streets in Philadelphia, a spokeswoman said.