Even before John Flannery began talking, Monday looked like one more bad day for General Electric Co.
It began around 6:30 a.m., with news that GE, once one of the most celebrated U.S. companies, was cutting its quarterly stock dividend for only the second time since the Great Depression.
Then things got worse. In front of hundreds of investors in Midtown Manhattan, the new CEO delivered his long-awaited plan to shrink the beleaguered company back into Wall Street's heart. GE, he said, would now focus on just three businesses —
power, aviation and health-care equipment — and exit others that have defined the quintessential American conglomerate for decades.
The reaction in the stock market was swift and brutal. GE's stock price, already down 35 percent this year and the worst performer in the Dow industrials, tumbled on Monday by the most in two years. While Flannery's plans were generally in line with recent speculation, his presentation left some investors wondering whether his revamp would be enough to right the the 125-year-old company.
"There is no doubt that the plan outlined today marks a new era for GE," Deane Dray, an analyst at RBC Capital Markets, said in a note to clients. "That said, does it go far enough?"
GE plunged 6.9 percent to $19.08 at 12:39 p.m. in New York after sliding as much as 7.1 percent for the biggest intraday drop since August 2015. "John Flannery's strategic road map reflects a rigorous portfolio review, but suggests a tough slog ahead," Gautam Khanna, an analyst at Cowen & Co., said in a note to clients.
In a sober presentation on a chilly morning, Flannery said 2018 would be a "reset year." He cautioned that the power-equipment unit would take a couple years to rebound.
GE will explore options to exit its locomotives unit and its majority stake in Baker Hughes, a provider of oil-field equipment and services. The company is also reviewing options for its lighting operations, a business that traces its origins to the
company's formation by Thomas Edison.
"The GE of the future is going to be a more focused industrial company," Flannery, who took over in August from Jeffrey Immelt. "Soon we're going to be proud of the performance."
Flannery already has made changes to top management, sought deep cost cuts and welcomed a representative of activist investor Trian Fund Management to GE's board. Flannery, who previously ran GE's unit manufacturing medical scanners and other health
equipment, said last month that the company would divest at least $20 billion of businesses.
The moves follow a broad portfolio reshaping in recent years as Immelt sold most of GE's finance and consumer operations. Still, the latest steps will keep most of the current company intact and stop short of the full-scale breakup some analysts have
recently called for.
Earnings next year will be $1 to $1.07 a share, GE said. That represents a significant decline from the $2 target that management has been discussing for several years. The new outlook is closer to analysts' expectations, which were $1.18 on average
before Monday's announcement, according to estimates compiled by Bloomberg.
The forecast became a point of contention this year as Immelt suggested in May that $2 a share would be tough to reach, a month after Trian, which has been one of GE's largest shareholders since 2015, said it believed GE could exceed the target.
GE will shrink the size of its board to 12 from 18 directors amid criticism from some investors and analysts over the size. Of the remaining members, three will be new to the board, GE said.
The quarterly payout will drop 50 percent to 12 cents a share, the Boston-based company said in a statement, in a move that will save about $4.2 billion a year. GE last reduced the dividend in 2009 as it struggled with fallout from the financial
crisis. "We understand the importance of this decision to our shareowners and we have not made it lightly," Flannery said in the statement. "We are focused on driving total shareholder return and believe this is the right decision to align our dividend
payout to cash flow generation."
GE in October slashed its expectations for 2017 profit and cash flow as Flannery called the company's performance "completely unacceptable."
Investors have been bracing for a dividend cut as GE's slide deepened in recent weeks. The payout had been recovering from a dramatic 68 percent cut in 2009, after Immelt for weeks had said the payout was safe. Immelt has called slashing the dividend
"the worst day of my tenure as CEO."