NEW YORK - Foodies have a new shopping destination online. High-end food purveyor Gilt Taste debuted this week with items such as Wagyu grass-fed beef, specialty cheeses and truffle cream. GiltTaste.com comes from the Gilt Groupe, which introduced the luxury discount shopping site Gilt.com in 2007.
Shoppers on Gilt Taste can browse products in seven categories - meat, seafood, cheese & dairy, pantry, sweets, produce and equipment.
The company says the selections are mostly American and from farmers, cheese makers, bakers and other producers who are known for their respect for fresh, organic food, sustainability and craftsmanship. Some items have been available only to top chefs and restaurants until now.
The prices are nothing to sneeze at. An order of two 8-ounce Wagyu-beef steaks from Snake River Farms costs $199. A cheese assortment from Murray's Cheese is $129. A jar of white truffle cream by La Tartufata is $62.
The site also offers recipes and articles such as "the Thrill of the Mushroom Hunt" and "Confessions of a Chocolate Hater." Ruth Reichl, former editor-in-chief of Gourmet magazine, is overseeing editorial content.
Gilt Taste went live Tuesday night and had nearly 350,000 page views by the next afternoon. You don't have to become a member to shop. But the site offers weekly specials to Gilt.com members. Despite the air of exclusivity, membership to Gilt.com is free and anyone can join.