Dumping on Comcast, Time Warner Cable, DirectTV, DISH and their kin as "the most hated companies in America," T-Mobile's pugnacious President and CEO John Legere vowed Wednesday to take them on with a new pay TV alternative to launch in 2018.
"We're going to fix the pain points and bring real choice to consumers," he said, citing a claimed 4,000 negative comments posted daily about cable and satellite TV providers.
Building on its about-to-be-acquired startup Layer3 TV, now available in five markets, the planned T-Mobile service extends on its prior offerings of "unlimited" pay music services and Netflix to phone subscribers, but T-M TV will not be limited to T-Mobile's network.
"It'll work on any internet connected device you have and any internet connection you have," said the company. The service enters an already crowded field of broadband-streamed "over the top" or "virtual" TV services, including AT&T's DirecTV Now, Dish Network's Sling TV, Google's YouTube, Hulu's live service, Sony's PlayStation Vue, Philo and FuboTV.