NEW YORK - Is it an ad or a blog?
An attempt by HBO to promote its vampire series "True Blood" has some blood boiling at the popular Gawker Web site.
HBO produced a fake blog supposedly written by a vampire. It's embedded within the popular Gawker Web site and made to look just like it - with no indication that it's paid advertising copy.
Gawker's managing editor objects. Gabriel Snyder says it blurs the line between editorial and advertising. Although Gawker later added a small disclaimer at the bottom of the fake "Bloodcopy" blog, the company's advertising chief suggests critics like Snyder should remember what pays the bills.