So, you want your YouTube video to go viral, huh? Step one: hire Kobe Bryant and Lionel Messi. Step two: have them play a short game of "Anything You Can Do, I Can Do Better". Step three: post commercial to YouTube. Step four: 21 million views. Turkish Airlines posted its commercial on December 6th starring the two international superstars. Less than a week later, everyone with Internet access has watched it.