After years of silence when it comes to her politics, singer Taylor Swift endorsed two Democrats in Tennessee's mid-term elections, reportedly causing a spike in voter registrations in the state.
"We are up to 65,000 registrations in a single 24-hour period since T. Swift's post," Vote.org director of communications Kamari Guthrie told Buzzfeed News. "Thank God for Taylor Swift." Some 2,144 new voters registered via the site following Swift's message, Guthrie added.
Swift on Sunday endorsed Democratic candidates Phil Bredesen for Senate over Rep. Marsha Blackburn. and Jim Cooper for the House of Representatives in Tennessee's midterm elections, writing that she now feels "very differently" about sharing her political opinions due to "several events in my life and in the world" over the last two years.
"So many intelligent, thoughtful, self-possessed people have turned 18 in the past two years and now have the right and privilege to make their vote count," she wrote. "But first you need to register, which is quick and easy to do. October 9 is the LAST DAY to register to vote in the state of TN. Go to vote.org and you can find all the info. Happy voting!"
With 1.8 million likes, Swift's message appears to be well-received by many of her followers. President Donald Trump, however, responded negatively on Monday to Swift's post, writing that he likes Swift's music "about 25 percent less now."
"Marsha Blackburn is doing a very good job in Tennessee. She's leading now substantially, which she should," Trump said outside the White House on Monday. "She's a tremendous woman. I'm sure Taylor Swift doesn't know anything about her."
Additionally, some of the singer's fans are lashing out following her Democratic endorsement, as Fortune reports. In Twitter videos, fans can be seen destroying their Swift swag as a result of the singer's political stance. As one fan wrote online, "the devil works hard but taylor swift works harder."
The move is reminiscent of protests against shoe giant Nike after the company hired controversial athlete Colin Kaepernick as a spokesperson. According to Fortune, Nike received $43 million in free publicity as a result of the protests, and saw a significant sales boost to boot.
Fans of Swift, meanwhile, have pointed out online that the move came just before the announcement that she would perform her single "I Did Something Bad" at the American Music Awards tonight.