IT'S A TOUGH time to be in the cereal business. General Mills, the biggest seller of cereal in the United States, announced another disappointing quarter yesterday, the sixth straight time the company has reported lower sales.
Breakfast cereal just isn't the morning mainstay it once was, crowded out by other options, like yogurt, snack bars and breakfast sandwiches.
But some breakfast cereals are still popular. General Mills sold nearly $1 billion worth of Cheerios last year, according to market-research firm Euromonitor.
Then there are a handful of cereals with higher sugar content that Americans still seem to love. Frosted Flakes are the second-best-selling cereal in the U.S. Cinnamon Toast Crunch and Lucky Charms are also still popular.
The once-coveted brand Wheaties has been losing market for 10 years. Corn Pops, which managed only $88 million in sales in 2014, has also fallen out of favor.