Hershey to raise bar in China
NEW YORK - Hershey is looking to expand in China by tapping into the country's taste for "milk candy." The Dauphin County company says it's launching a new line called Lancaster in three cities next month, followed by wider distribution next year. Hershey notes that milk candy accounts for a quarter of the total candy market in China.
NEW YORK
- Hershey is looking to expand in China by tapping into the country's taste for "milk candy."
The Dauphin County company says it's launching a new line called Lancaster in three cities next month, followed by wider distribution next year. Hershey notes that milk candy accounts for a quarter of the total candy market in China.
The new product marks Hershey's latest push to expand its presence in China, where the potential for sales growth is far greater than in developed countries such as the U.S.
The Hershey Co. says Lancaster is the first time it's launching an entirely new brand outside the U.S.
- Associated Press