City Council gave preliminary approval Tuesday to a bill that would allow a large and controversial electronic billboard to be erected on the Electric Factory building at Seventh and Callowhill Streets.
The effort to put a "wall wrap" advertisement there has been the subject of legislation and lawsuits for more than a decade. Council passed a bill last year that would have permitted the billboard, but Mayor Nutter vetoed it. The latest iteration includes a community-benefits agreement that gives 20 percent of the billboard's revenue to three nearby elementary schools and one civic association. Four other civic associations declined to participate.