Irving H. Goldberg, 89, of Wyncote, former owner of Gold Seal Electric Supply Co. near Old City, died of a brain hemorrhage Wednesday at Albert Einstein Medical Center.

A 1939 graduate of West Philadelphia High School, Mr. Goldberg enlisted in the Army Air Corps in 1941, became a navigator and bombardier, and flew more than 50 missions over North Africa and Europe.

After his discharge in 1945, he worked for Gold Seal, founded by his father in 1929. By the time the company was sold in 1989, he was the owner and the firm had moved to Fifth and Callowhill Streets. He continued as a consultant until 2007.

The Golden Slipper Club, a charitable organizaton, honored Mr. Goldberg for more than 60 years of service. And in 1986, the Weizmann Institute of Science in Israel named him man of the year for his fund-raising, said Wendy Tice-Wallner, daughter of Doris Wallner, Mr. Goldberg's companion for 17 years.

He was a member of the Germantown Cricket Club and the Green Valley Country Club.

Besides Ms. Wallner, Mr. Goldberg is survived by a son, Steven; a daughter, Jane Sherman Poley; stepsons Jeffrey and David Rosen; three grandchildren; and three step-grandchildren. His first wife, Harriet, died in 1964 and his second wife, Bernice, in 1990.

Services are set for 1 p.m. today at Joseph Levine & Son Memorial Chapel, 4737 Street Rd., Trevose, Burial will be in Shalom Memorial Park, Huntingdon Valley.