Steven J. Greenwood, 44, an e-commerce executive and Bruce Springsteen fan who boasted of having seen the Boss in concert almost 100 times, died Saturday, Dec. 8, of congestive heart failure at Carolinas Medical Center in Pineville, N.C.

Mr. Greenwood made his home in Royersford for about a decade before moving this year to Fort Mill, S.C., for a job.

He had not been feeling well recently and went into the hospital; doctors were unable to reverse the condition.

"It was very shocking," said his mother-in-law, Maureen Marrone. "They had just built a new home, and they were only down there for four months and getting settled. They were unable to enjoy it."

He was born in Torrance, Calif., and attended Avon Old Farms School in Farmington, Conn. He graduated from the University of North Carolina at Chapel Hill in 1990 with a bachelor's degree in English.

He was a director in the e-commerce division of QVC for 10 years, ending in February, when he moved to become vice president of e-commerce and marketing for Belk Inc., a department-store chain.

His family said Mr. Greenwood loved music of all kinds, but especially that of Springsteen and Clarence Clemons, the late saxophonist for the E Street Band. He knew the words to all the songs.

"He was with [Springsteen] from the beginning. If he had the opportunity, Steve would drive pretty much anywhere on the East Coast, but a lot of the concerts were in Philadelphia," Marrone said.

He liked the real-life stories the Boss told, and the fact that Springsteen and Clemons, whom he once met at a book signing, were just "regular people," his mother-in-law said.

Mr. Greenwood had tickets to see Springsteen play here a few months ago, but had to cancel. Instead, he caught the Boss in concert in Greenville, S.C., on Sept. 16.

Mr. Greenwood enjoyed reading, cooking, golf, the movies, and vacationing in Ocean City, N.J., with his family. He was generous to a fault, his family said.

"Steve always adopted a family at Christmas who was less fortunate," his family said. Despite his death, the gifts are "wrapped and ready to go" for a family this Christmas, Marrone said.

He loved animals, especially his cocker spaniel, Rigby. He also had pet cats that were rescued.

He is survived by his wife, the former Jessica Blasi; a son, Lucas; a daughter, Claire; his father, Richard; his mother, Roberta Mumford; two brothers; and two sisters.

A visitation is planned for 6 to 9 p.m. Friday, Dec. 14, at Doyle-Stonelake Funeral Home, 85 E. Baltimore Ave., Lansdowne, Pa. 19050. Services and burial are private.

Donations to educate Mr. Greenwood's children, ages 4 and 1, may be sent to Jessica Greenwood in care of the funeral home.

Contact Bonnie L. Cook at 215-854-2611 or bcook@phillynews.com.