Herd mentality: Men shop quickly, women love to search
Think of the mall during the holidays. The music of the season fills the troglodyte with joy as he blazes a trail to
Those who developed the study maintain that women like searching and finding the best values. Men, on the other hand, are in it for the thrill of the kill. The research was collected from 14 countries, but while shopping styles may vary between cultures, the study said, differences between males and females are reasonably consistent in reflecting the hunter-gatherer scenario.
What's that? Chuckling? Think about it. If you (or your man) are anything like my husband, Chris, you know about shopping habits that absolutely resemble a caveman's. Chris waits until the herd is ripe for harvest (generally
I spend weeks shopping. He gets it done in three hours — on the day before the meal is to be devoured. Ack!
Men often do research before they get to the store, especially with the help of the Internet. In a survey done last year by ShopSmartmag.org, 52 percent of the men said they research before making a purchase.
But the likely difference between Mr. and Mrs. Caveman is that he's in and out of
"Men ... see shopping as a mission, going straight for what they want in a purposeful way. The focus is on speed," Dennis said in a news release.
Many stores have special shopping events during the holidays for men. Gallery 143, for instance, encourages women to fill out a wish list and leave the paper on file in the store, making it even easier for him to shop. The store also hosted a "Men's Only Shopping Night" on Wednesday, even supplying free wings and pizza to attract the guys.
But what happens if the gatherer feels she needs to take the hunter with her on her holiday shopping trips? Perhaps these tips will help:
—Give him a list and send him on a hunt. Make certain to include the size, style and color. Items like Ugg boots for your teenage daughter may take a little more explaining.
—Feed him (see first tip).
—Offer to buy gasoline for his modern-day Flintmobile.
—Resist showing disappointment if he doesn't "ooh" or "ahh" when you've found the perfect gift.
—When possible, leave the children at home. Caveman's nerves may not be able to take both shopping and the kids.
Merry Christmas — and happy hunting, or gathering.