Skip to content

Hundreds waited in line for the Pleasing Express

This week’s Scene Through the Lens with Inquirer photographer Tom Gralish.
A line of 300-plus devotees stretches around a corner of City Hall’s Dilworth Park last weekend for pop-up stop on a cross-country journey.Read moreTom Gralish / Staff Photographer

There was a time — back when The Inquirer had multiple suburban bureaus — that photographers like myself who were assigned to the main newsroom on North Broad Street worked only in the city. (We’re now more like ride share drivers, going everywhere.)

So I walked a lot more to cover news and events in Center City, and more often stumbled into things and sights that piqued my curiosity.

Things like a long line.

Years ago seeing one likely meant unhoused people were waiting as church folks or outreach advocates served dinner on the street. Or they were waiting for concert tickets or movie premiers (Beanie Babies?).

I remember once questioning someone standing in a blocks-long line along Walnut Street and was flabbergasted to learn a new sneaker was dropping.

Or for a device that combined a portable media player, a cell phone, and an internet communicator.

Mayor Street was the third in line to buy the first-generation iPhone 2G launched that day. He said he arrived around 3:30 a.m. Leonard F. Johnson (far right) at the front of the line, arrived 36 hours ahead of the 6:00 p.m. official release.

Hizzoner defended the time he spent in line, saying he got work done and kept in touch with city officials on the issues of the day using his Blackberry to send emails and make phone calls.

I had no idea what the yellow shipping container was when I saw it next to City Hall last weekend. Even after I walked over and watched those at the front of the long line take their selfies inside a retro Philly diner-esque booth tableau.

I watched it all unfold, along with others, asking ourselves what was going on. Nobody knew. Except those in line.

It was the last stop on the Pleasing Express Line that ended its nation-wide tour in Philadelphia.

Followers on social media were invited to, “Climb on to immerse yourself in the worlds of Pleasing Fragrance, Big Lip, and exclusive treasures,” including a spin of the “Freebie Wheel,” for products of the unisex lifestyle brand Pleasing, created by former One Direction singer Harry Styles.

A spontaneous walk around Center City can build for me the same kind of excitement felt by those waiting in lines. Except they know their eventual reward. Mine comes from the anticipation of not knowing what’s around a corner.

And that is exactly what makes street photography worth the walk - and sometimes even the wait.

Since 1998 a black-and-white photo has appeared every Monday in staff photographer Tom Gralish’s “Scene Through the Lens” photo column in the print editions of The Inquirer’s local news section. Here are the most recent, in color: