Tyrese Maxey’s All-Star Weekend showed he’s not merely a promising young star. Maxey has become one of the faces of the NBA.
The Sixers guard's popularity has surged well beyond Philadelphia. He was ready for the spotlight in his second All-Star Game appearance on Sunday.
LOS ANGELES — While strolling through the NBA Crossover fan extravaganza inside the Los Angeles Convention Center on Friday afternoon, a young man wearing a Cooper Flagg Duke jersey suddenly realized the NBA player with whom he had randomly crossed paths.
“That’s Tyrese Maxey!” the fan excitedly told his companion.
That moment illustrated how Maxey’s popularity has ballooned beyond Philly, where he has long been beloved while rapidly ascending into a 76ers cornerstone and two-time All-Star. Before stepping inside Intuit Dome on Sunday afternoon, Maxey had already received the fourth-highest total of All-Star fan votes and was named an Eastern Conference starter for this weekend’s main event. And that status as one of league’s up-and-coming faces was showcased throughout the celebratory weekend, culminating with Maxey’s nine points and three steals for the “young and turnt” Team Stars’ victory over Team Stripes in the championship game of a surprisingly competitive round-robin tournament.
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“I feel a lot less out of place,” Maxey said when asked about how this weekend felt different from his first All-Star appearance in 2024. “[Two years ago, I] was nervous. It’s your first time. You don’t know when to talk, when not to talk. Now I walk into the locker room of my team, I was the second-oldest [at 25].
“I played against those guys growing up as kids, and it was really fun to be in the locker room.”
Maxey’s widespread prominence is perhaps unsurprising, given his combination of statistical production, playing style and personality.
His numbers place him in the MVP conversation, coming out of the All-Star break ranking sixth in the NBA in scoring (28.9 points per game) while adding 6.8 assists, 4.1 rebounds, and 2.0 steals. He plays an aesthetically pleasing brand of basketball for diehards and casuals alike, as a speedy guard who explodes to the basket, launches from three-point range, and has become a legitimate defensive disruptor. And he regularly flashes a grin even in the heat of competition.
The “That’s Tyrese Maxey” whispers — or exclamations — continued as he moved through the convention center on Friday. One fan who recognized him was wearing a LeBron James Cleveland Cavaliers shirt. Another was in Boston Celtics green. Others waited in line to meet Maxey inside an Xfinity pop-up digital experience — where his face was displayed all over the exterior — or as he signed blue Sixers jerseys inside a DoorDash booth.
Back at the Intuit Dome, Maxey was on a parking garage billboard also featuring San Antonio Spurs global superstar Victor Wembanyama. And during Saturday’s media day, Maxey was assigned to a formal news conference room — which are typically reserved for the most in-demand players — instead of the mixed-zone scrums.
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As Maxey walked into the standing-room-only crowd, he uttered, “Wow.”
“I don’t want to trip and fall,” Maxey said, walking across the stage, “and embarrass myself with all these people here.”
Maxey first noticed his popularity had extended beyond Sixers supporters around his fourth NBA season, when he was so stunned to see his jersey in places besides Philly and his hometown of Dallas that he called his mother, Denyse. (His jersey sales this season ranked 10th in the NBA as of last month, the league announced.) And when informed last month that he had received more All-Star fan votes than any American player — yes, even topping all-time greats James, Stephen Curry, and Kevin Durant — he was taken aback.
“Oh, thanks fellow Americans!” Maxey said, leaning back in his locker-room chair. “Appreciate y’all, man. That’s love.”
It is all quite the rise since Maxey trained in Los Angeles in preparation for the 2020 NBA draft, when the Sixers took him 21st overall.
He seized the opportunity when thrust into the starting point guard job during Ben Simmons’ 2021-22 holdout. He won the NBA’s Most Improved Player Award in 2023, then became a first-time All-Star the following season. He thrived as former MVP Joel Embiid’s two-man partner. He further boosted himself on a big stage with a masterful 46-point performance at Madison Square Garden in Game 5 of the Sixers’ 2024 first-round playoff series against the New York Knicks.
As an All-Star newbie in 2024, Maxey appreciated getting to know players from other teams in a laid-back environment. This year, he felt a sense of familiarity with Team Stars, which was also made up of All-Star MVP Anthony Edwards along with Scottie Barnes, Devin Booker, Cade Cunningham, Jalen Duren, Chet Holmgren, and Jalen Johnson. He sat courtside as Sixers teammate VJ Edgecombe won Rising Stars MVP on Friday night, then participated in Saturday’s three-point contest for the first time.
When Holmgren, a first-time All-Star, asked Maxey for advice on what to expect Sunday, he compared it to the McDonald’s High School All American Game.
“You don’t want nobody to have bragging rights on you,” Maxey said. “That’s how I feel about it.”
Maxey finished Team Stars’ overtime victory over Team World with four points, three rebounds, and two assists — and a tone-setting hustle play when he saved a ball from going out of bounds by throwing it backward over his head. He added two points in his team’s loss in its first matchup against Team Stripes, which also came down to the last shot.
In the championship rematch, Maxey took Durant off the dribble for a layup, then stole the inbounds pass and buried a three-pointer. Later, he blew past James for another finish and collected a steal and a dish to Barnes for a breakaway dunk.
“I want to play it like a real game, anyway,” Maxey said. “It’s better for me.”
Maxey arrived for his postgame media session carrying a fancy box holding his All-Star ring which, when opened, also played a video of his highlights. He was ready to get some rest during the next few days before the regular-season’s stretch run for a Sixers team in sixth place in the East standings.
But this weekend, he lived up to his status as a leader of the NBA’s “young and turnt” American stars — and one of the up-and-coming faces of the league as a whole.
“I definitely think that we are ready to try to step it forward,” Maxey said. “We had a lot of guys in that locker room that are ready to take the next step.”