Jordan unveils the Heir Series 2 shoe, which will make its on-court debut at Unrivaled in Philly
It is the brand’s latest sneaker “designed for her, by her.”
Philadelphia is ready to get its first taste of professional women’s basketball with Unrivaled hosting a doubleheader at Xfinity Mobile Arena. In front of a sold-out crowd, the 3-on-3 tournament is set to have plenty of spectators for its first-ever event outside of the Miami area — making this the perfect time for Jordan Brand to debut its Heir Series 2 sneaker.
On Thursday, Jordan Brand unveiled the women’s basketball shoe with Minnesota Lynx forward Napheesa Collier as the face. The sneaker will make its on-court debut during Friday’s Unrivaled doubleheader in Philly with Jordan Brand athletes Dana Evans and Dominique Malonga.
The low silhouette is similar to the Heir Series 1, which is the lowest shoe in Jordan Brand’s basketball lineup. The sneaker was first introduced in 2024 and put emphasis on the running and cutting that’s central to women’s basketball.
While the Heir Series 2 continues to share the same focus as its predecessor, it adds key improvements to enable more quickness in every step.
“With my footwork being an important part of my game, the Heir Series 2 is a performance shoe that provides the flexibility and stability for me to be a force on both ends of the floor,” said five-time WNBA All-Star Collier in a press release. “Everyone who follows my game knows I was a fan of the Heir Series, but the innovation in the Heir Series 2 has exceeded my expectations.”
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Some of its new features include a forefoot Air Zoom unit to provide standout responsiveness for speed, a thicker drop-in Cushlon 3.0 midsole which is wrapped in an additional layer of foam cushioning above the outsole for more comfort, a translucent TPU cage, and a rubber herringbone traction pattern for greater quickness and control.
The sneaker also includes a removable hair tie attached to the heel and features a series of bold colorways — including a pink, yellow, and green colorway, a white, black, and red colorway, and a gray and black colorway which includes speckled pink paint along the midsole.
“Women’s basketball has a very important place in the sports landscape, and Jordan Brand is committed to helping the next generation of hoopers reach their greatness. We titled this series of footwear ‘Heir’ knowing that these amazing athletes are next up — here to claim the basketball throne as their own,” said Leo Chang, the senior creative director of Jordan Brand basketball and sport, in a press release.
“The Heir Series 2 is the next iteration of the basketball sneaker designed for her, by her. The new forefoot Air Zoom unit enables even more support and responsiveness, tailored to the beautiful playing style of the women’s game.”
The sneaker will be available globally on Feb. 20 at jordan.com and select retail locations.
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