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Why some businesses need vaccine passports and others don’t: Let the market decide

Several large retailers, including Walmart, Target and Costco, have dropped mask requirements. But other businesses may wish to be more cautious like health clubs where the contact is closer.

Israeli musician Ivri Lider performs in front of an audience at a soccer stadium in Tel Aviv where all guests were required to show "green passport" proof of receiving a COVID-19 vaccination or full recovery from the virus.
Israeli musician Ivri Lider performs in front of an audience at a soccer stadium in Tel Aviv where all guests were required to show "green passport" proof of receiving a COVID-19 vaccination or full recovery from the virus.Read moreOded Balilty / AP

“No shoes, no shirt, no service.” You’ve likely seen a sign with those words outside a store near a beach on a summer day.

How about – “no vaccination, no verification, no visit”? Might we soon start to see these words posted ?

The CDC says you can now go shopping without a mask if you have been vaccinated. Several large retailers, including Walmart, Target and Costco, have dropped mask requirements in response.

How do they know you’ve been vaccinated if you walk in maskless? You are on your honor.

Other businesses may wish to be more cautious, such as health clubs and smaller specialty shops where customers interact closely with staff. They may prefer something stronger than the honor system, and many of their customers may feel the same way.

A growing number of private organizations have started down that path. More than 100 colleges will require students to be vaccinated before they can return in the fall. All cruise lines are doing so, as well, and some airlines are considering following suit. There is too much risk in those settings just to take customers’ word for it.

Several countries are developing systems for verifying vaccination. Green Passes in Israel are required to attend concerts and sports events. The European Union is considering a verification system, as are several countries including Denmark, China, and Japan.

New York State is developing an app called Excelsior Pass that stores records of vaccination. All of these systems also provide for documentation of recovery from COVID-19 or a recent negative test result.

In the United States, a national system is unlikely. It could be a logistical nightmare and raise privacy concerns.

However, cautious store owners could ask that unmasked customers at least produce a CDC card recording their vaccination. This is not too big a step from demanding that customers cover their bare chests and feet when they wander in from the beach. The virus droplets that unvaccinated customers may exhale are surely more of a health risk than the sand and seawater that semi-clothed customers may shed.

You don’t have a right to insist on entering a private business regardless of your hygiene. To the contrary, businesses have a legitimate interest in making their premises as sanitary as possible.

A customer who can’t bear the thought of walking back to a beach towel to retrieve neglected apparel can try another store. A customer who won’t produce either evidence of vaccination or a mask can do the same.

Hygiene-minded businesses may find that by appealing to the safety conscious, they attract more customers. If, on the other hand, they find that their policies are driving away business, they can reevaluate. That’s the market at work.

Several states, including Arizona, Florida, Iowa and Texas, have enacted or are considering laws to override the market and prohibit private businesses from requiring evidence of vaccination, regardless of what they or their customers want.

Those laws replace the freedom of private businesses and individuals to decide how safe they want to be and put the authority into the hands of politicians. If the public doesn’t want businesses to require evidence of vaccination, the market will speak. There is no need for politicians to preempt it.

As COVID case counts fall further, verification of vaccination will likely fade as a concern. In the meantime, those who want to make themselves and those around them as safe as possible should have the freedom to do so.

Robert I. Field holds a joint appointment as professor of law and professor of health management and policy at Drexel University. He is a member of The Inquirer’s Health Advisory Panel and a frequent contributor on health policy topics.