Coaching Richmond star Maggie Doogan can be ‘stressful’. Aaron Roussell wouldn’t have it any other way.

NEW YORK — Maggie Doogan turned and launched a three-pointer from the top of the key, then yelled, “What?” when the ball splashed through the net to give Richmond a 13-point lead at Columbia last week. The former Cardinal O’Hara star grinned when she sank another deep shot to continue her team’s fourth-quarter surge.

After a cold shooting start, Doogan was Richmond’s leading scorer (16 points) and added nine rebounds, four assists, and three blocks in a key early-season matchup between mid-major programs that won NCAA Tournament games in March. And when a reporter in the postgame news conference suggested she had struggled offensively in the 77-67 road victory, coach Aaron Roussell playfully responded with, “Tough ‘evals,’ man.”

“I think it’s a pretty good stat line, with all due respect,” Roussell said. “ … I’ll take those ‘off’ nights from her.”

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That illustrates the heightened expectations for Doogan, the reigning Atlantic 10 Player of the Year and perhaps the best mid-major player in women’s college basketball. The 6-foot-2 do-everything forward is averaging 23.1 points, 10.9 rebounds, 5.3 assists, and 1.4 blocks through the Spiders’ first seven games. That includes a monster performance in last week’s 72-57 victory over Temple, when she racked up 31 points, 14 rebounds, and nine assists.

Her ascent has coincided with Richmond’s, which last season won a second consecutive A-10 regular-season title and its first March Madness game in program history. The 5-2 Spiders, whose only losses so far are to No. 4 Texas and No. 8 TCU, were ranked in the preseason Associated Press top 25 poll and are receiving votes now.

Doogan acknowledges building this legacy is “not at all” what she envisioned when she signed with Richmond. But Roussell calls her a “perfect model” for player development, with the versatility to anchor the Spiders’ read-and-react offensive system. In this new era of college athletics, Doogan also made an increasingly rare decision to not entertain NIL opportunities from power-conference programs and stay at Richmond for her final season.

Also fueling Doogan’s rise? Her on-court diligence and quest for basketball intel. That sets the standard for everybody in the Spiders’ program — including its coach.

“You can’t fake anything with her,” Roussell said in a telephone interview last week. “You can’t be a teammate and not work hard around her. You can’t be her coach and not invest in her and not put the time in with the film. Because she’s going to have questions, and you need to be able to answer those.

“That’s probably been different for me coaching her than maybe any other kid that I’ve ever coached.”

When Doogan was a sophomore in high school, her mother, Chrissie, gave her a Richmond T-shirt as an Easter present.

“Mom, I’m not going to a school where Spiders are the mascot,” Maggie jokingly retorted.

But the Doogan family, based in Broomall, already had a connection to the Richmond coaching staff. Assistant Jeanine Radice, then at Marist, had recruited Chrissie (née Donahue) before she became La Salle’s second all-time leading scorer and member of the school’s athletics Hall of Fame. Then they stayed in touch as Chrissie entered coaching at La Salle, Cornell, and Cardinal O’Hara, where she currently is the school’s athletic director.

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So Mom initially sent Maggie’s film, which highlighted her basketball IQ, to Radice. Maggie later demonstrated her outstanding shooting at one of Richmond’s camps, Roussell said. And the coach recognized untapped potential.

Maggie, meanwhile, was interested in branching out from the Philly area but remaining within a reasonable driving distance. She wanted strong academics and the opportunity to play right away. And while visiting Richmond’s campus, she fell in love with the “gorgeous” red-brick buildings.

“It was an easy choice once I really looked into it,” she said.

Chrissie wondered whether Maggie’s lanky frame would be strong enough when she entered college. Roussell, though, deliberately took her early development slowly, because the coach “really wanted to make her earn” playing time. A broken hand kept Doogan sidelined for about five weeks, forcing her to step back and observe and pick coaches’ brains from the bench.

“I don’t know if they put something magic in my hand,” Doogan said, “but I was just kind of a different player and took that big leap. That kind of just gave me more confidence at the collegiate level.”

Her breakout game fittingly came in a nationally televised overtime victory over St. Joseph’s. Roussell called her “unguardable” as she totaled 28 points, six rebounds, five assists, three blocks, and two steals. By her sophomore season, she was the Spiders’ leading scorer for a team that won 29 games and the first A-10 championship in program history.

In Roussell’s positionless system, Doogan could be viewed as a post player with excellent perimeter shooting and playmaking skills — or a wing who can make an impact inside on both ends of the floor. She not only impressed with her commitment to the weight room and on-court work, but with her film study and tactical aptitude.

Roussell jokingly calls it “stressful” to coach Doogan because of the information she constantly demands. She is not afraid to approach her coach during a shootaround and respectfully ask why they have chosen a specific strategy against an opponent. And the Spiders have changed elements of game plans — before or during a matchup — because of something Doogan observed.

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Roussell already says he hopes his “retirement job” is as an assistant coach on Doogan’s future staff.

“The level and the layers of which she thinks about the game is already like a coach,” Russell said. “ … I never want her to be bashful or not tell me what she’s feeling during a game or seeing during a game.”

Those qualities propelled Doogan’s numbers to jump again as a junior, to 17 points, 7.1 rebounds, 3.8 assists, and 1.2 steals per game. She shot 55.5% from the floor, including 40.6% from beyond the arc. She helped Richmond win a second consecutive regular-season A-10 title, and became the program’s first conference player of the year since 1990.

But after a St. Joe’s buzzer-beater upset Richmond in last season’s A-10 tournament — a game during which Doogan took just five shots and scored five points — she and Roussell had “frank conversations” about what the Spiders consistently needed from her. Doogan went home for spring break and “didn’t speak for three days. … She was miserable,” Chrissie said.

Roussell believes that gave Doogan an extra dose of motivation for a monster NCAA Tournament, after Richmond earned a No. 8 seed in an at-large berth.

She racked up 30 points on 5-of-8 shooting from three-point range, along with 15 rebounds and six assists, in a dominant 74-49 victory over ninth-seeded Georgia Tech. She totaled another 27 points on 11-of-18 shooting, seven assists, and six rebounds in an 84-67 loss to top-seeded UCLA, which advanced to the Final Four.

“I had a lot of pride. A lot of pride,” Doogan said of her team’s March Madness run. “ … Once you kind of step back, and a couple weeks later, I was like, ‘Wow, we really did that.’”

Still, “literally the second we got back” from the NCAA Tournament, Roussell said, he and Doogan needed to have another honest discussion about her plans for the 2025-26 season. That is the reality in this transfer-portal era, because mid-major players regularly leave for power-conference programs that can offer more lucrative NIL deals.

Chrissie acknowledges she “got some calls on the side” to gauge Maggie’s interest in exploring options. She had to ask her daughter, “Would you leave for any certain amount?” Though Roussell received no indication from the family that he should be worried, he added, “I’m no dummy. I know the pursuers were out there.”

But Maggie and Roussell were aligned on how special this season could be for the Spiders — and that she wanted to finish her college career where it started.

“Not everybody would have made the decision that she did,” Roussell said. “There was a lot of loyalty involved. Now, do I think this was a great fit for her and this was the right answer? Yeah. But she left money on the table by coming back here, and that’s not something every 21-year-old is doing.”

Added Doogan: “Honestly, it’s home. And I wouldn’t want to spend my last year anywhere else.”

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After Richmond’s win at Columbia, Chrissie sent Maggie a text about the two turnovers she committed during the game’s final minute.

“Wow, thanks for the love,” Maggie sarcastically responded.

Consider that evidence that the coach-player aspect of this close mother-daughter bond has never fully dissipated. Neither have other characteristics Maggie says she acquired while growing up as a Philly basketball kid. She immediately highlighted her toughness, that “I don’t really like to take a lot of B.S. from people, and I think I get that from back home.” She also credits her time at O’Hara with fostering her vocal leadership, which was on display while speaking up during timeouts throughout Richmond’s win at Columbia.

“I’m trying to calm everybody down, which hopefully works,” she said after that game. “I kind of know what [Roussell is] thinking, and I’m good at talking with everybody else. I think it’s kind of why I’m on the floor.”

She also is navigating life as a player who, before the season, was ranked among ESPN’s top 25 returners in the country.

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She acknowledged after the Columbia game that she felt more defensive “crowding” while in the paint and a greater focus on wherever she was on the floor. Roussell is pleased that Doogan is executing on individual focuses, like better finishing, drawing fouls around the rim, and improving as a playmaker and rebounder. Being invited to last summer’s Team USA’s Women’s AmeriCup team trials, where she competed alongside some of college basketball’s best players, also boosted her confidence, Roussell said.

“She has not hit her apex yet,” Roussell said. “There is really good basketball in her future that will be better than what she is now.”

Yet the Doogan family is embracing Maggie’s final college season, which Chrissie compares to the ending of a book.

A group in Richmond gear swarmed Maggie for hugs following the Columbia win, then posed together for a photo op. Her grandparents make the four-hour drive to Richmond for nearly every home game. And whenever Chrissie visits, she notices children wearing No. 44 jerseys with “Doogan” on the back.

“As a parent, you’re like, ‘Wow, this kid,’” Chrissie said. “People all over Richmond know her.”

That’s the impact of Doogan becoming a perfect model of development and versatility.

And the player who stayed at her mid-major school through her entire career.

And the person who continues to set the standard for her program’s historic rise.

“It’s going to be awful whenever she takes off that jersey,” Chrissie said of Maggie. “I know there will be tears shed. But she’s got so much to be proud of, and so much to be excited for this season.

“We’re just trying to take it one game at a time, one practice at a time, and enjoy the ride.”