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Oh, Wawa! You call this a burger and a chicken sandwich?

Wawa is testing burgers, fries, and chicken sandwiches at several stores. Our first bites weren't that great.

Classic breaded chicken sandwich at Wawa in Horsham.
Classic breaded chicken sandwich at Wawa in Horsham.Read moreMICHAEL KLEIN / Staff

I’m no critic. You don’t even need to be a critic to assess a hamburger, a breaded chicken sandwich, and the waffle fries that Wawa is field-testing in six locations. It’s simple. Take a bite and ask yourself the question: Would you want to eat it again?

To get my answer, I set the bar fairly low. I don’t expect much from fast food, much less a convenience chain.

Wawa managed to slide under it.

Sandwich fanciers will tell you that a good product begins and ends with the bread. Wawa’s competitors in the burger and chicken space would have never served the “toasted brioche buns” that Wawa #271 in Horsham packed into clamshell boxes and sent over the counter this afternoon.

The brioche sandwich buns out there are pillowy, a little moist, and sweet — a point, incidentally, that some purists detest. The brioche buns on the Wawa sandwiches I sampled were hard, chewy, and dry. Each sandwich’s top bun had burn marks, almost as if they were deliberately branded.

The burger itself — I opted for one topped with spicy cherry relish pepper, American cheese, and applewood smoked bacon ($5.99) — was mushy and gray all the way through, and as perfectly formed as a lab specimen.

The chicken breast on the “classic breaded chicken” ($5.49) itself was fine, but the yellow breading was gummy, moist, flavorless, and devoid of crunch. The pickles were a good idea. The garlic aioli, meanwhile, got lost in the bun, which in its desiccated state was sucking up juices and mayo like a sponge even a few minutes after I got it.

The waffle fries ($1.99 for a 6-ounce paper bag that got greasy in minutes) were tasty enough but not too crispy. They were only mildly seasoned, though. I could not account for their faint orange tinge.

Too many businesses falter when they stray from their core competencies. Long ago, Wawa was a dairy store with a deli. Then it added coffee, followed by cold sandwiches and hoagies, took away the sliced-to-order service deli, added Crockpot-type items like meatballs, and started expanding up and down the East Coast. Gas stations. I get it.

OK, fine.

But delving into a prominent fast-food category without even nailing a seemingly basic concept as bread? Wawa is going to get eaten alive.