Bayada Home Health Care has appointed Bryony Winn as next CEO
Winn will be the first nonfamily member to run Moorestown-based Bayada, which converted into a nonprofit at the beginning of 2019.
Bayada Home Health Care, a Moorestown nonprofit that is one of the nation’s largest providers of home health and related services, appointed Bryony Winn as its next CEO, Bayada announced Thursday.
When she takes over March 2, Winn will be the first outside CEO of the organization that was founded in 1975 by entrepreneur J. Mark Baiada. He turned the company into a nonprofit in 2019.
Winn will succeed the founder’s son, David, who has been CEO for eight years.
Until this month, Winn was president of Caralon, a unit of health insurer Elevance that provides assorted services, including prior authorizations, to other health plans. Before that, she worked at Blue Cross Blue Shield of North Carolina and as a consultant at McKinsey & Co.
“Leading an organization like Bayada is the opportunity of a lifetime,” Winn said. “It’s a special organization that makes a real, tangible impact on people and health worldwide. I can’t wait to get started.”
Until Winn arrives, David Baiada will remain CEO, and then will join the organization’s board of directors and act as an adviser to Winn.
Bayada had roughly $2 billion in annual revenue last year, the organization said. In addition to traditional home healthcare, Bayada offers private-duty nursing and hospice care.
In June, Bayada laid off about 10% of the staff in its Pennsauken offices, where back-office and other services are provided for the entire company. Bayada employs more than 30,000 people.