It’s essential that Mayor Parker’s H.O.M.E. plan prioritize resources for ‘people-first’ housing

After months of state and federal budget stalemates that have threatened essential services for Philadelphia’s most vulnerable, we now know those budget outcomes don’t address critical housing needs, and as such, we have an opportunity right now as a city to meet the moment through the first year of spending in Mayor Cherelle L. Parker’s housing affordability plan.

As a city, we are currently scrambling to decide what to do with $200 million per year for four years to address housing, when just last year we were discussing spending $1.3 billion on a Sixers arena in Chinatown. Clearly, the issue is not a lack of resources, but where we choose to direct them.

Housing in Philadelphia has rarely been people-first in its approach; rather, it’s been about extraction from communities in one form or another. One could argue that the first great Philadelphia housing plan started with the city’s founding in 1682 and was built on the displacement of the Lenape people, who had inhabited the region for generations.

In a neighborhood like Kensington — where I live and work — housing was developed at the turn of the 20th century to advance industry, and the profits to be made from it, by putting factories in formerly rural spaces and then surrounding those workplaces with as many homes as possible. This was a housing plan meant to extract as much as possible — rental payments, increased worker productivity, patronage of local businesses — from those who lived and worked here.

Profit-first models aren’t only relegated to the past. Just a few weeks ago, the Reinvestment Fund reported that corporate investors are most active in Black and brown — often intentionally disinvested — neighborhoods, where they are responsible for one in four residential purchases, creating more extraction through landlords rather than creating and maintaining wealth among homeowners.

Any transformative housing plan must be built on values: to address historical and current misaligned missions that continue to drive exploitative forces in our neighborhoods. The start of the mayor’s H.O.M.E. program is a moment to ensure the plans that we will be paying for over the next 30 years are people-first in their mission, purpose, and function.

Real change happens when we are collectively grounded in hope, community, facts, and information about where we have been, all of which can serve as a guide to where we’d like to go.

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Over the last few years, New Kensington Community Development Corp. has been facilitating the Co-Creating Kensington planning and implementation process, in which we have received feedback from 700 residents about their priorities. In January, we completed the rehabilitation of a three-story building at 3000 Kensington Ave., converting it into the Kensington Engagement Center, a meeting place and exhibition space that was designed to facilitate conversations with the community on their priorities.

Conversations with our neighbors and partners revealed that housing is an increasingly pressing issue for Kensington residents (as well as for the rest of Philadelphia). We collectively recognized a moment of alignment with the release of the Philadelphia H.O.M.E. Initiative and the soon-to-be-released Pennsylvania Housing Action Plan.

We convened several organizations already prioritizing housing affordability across the city, including Philly Boricuas, Green Building United, the Philadelphia Coalition for Affordable Communities, the Women’s Community Revitalization Project, Fab Youth Philly, and the Philadelphia Community Land Trust. Together, we codesigned a 14-part people-first housing workshop series and exhibit.

This deep-dive approach is based on an understanding that community engagement needs to go beyond pizza parties and setting up tables at events. For a community to truly participate in its future, it needs to be informed, there needs to be shared power, and there needs to be collaboration and collective visioning.

The workshop series has engaged more than 175 residents from 15 neighborhoods and has covered topics from housing wins, gentrification and displacement, how municipal resources are directed toward housing, environmental concerns, tenants’ rights, illegal evictions, and more.

Angela Brooks, Philadelphia’s chief housing and development officer and new chair of the board of the Land Bank, came out for a workshop on the H.O.M.E. plan to help residents understand how the initiative will work and to hear resident feedback.

Most recently, we hosted a teen town hall facilitated by Fab Youth Philly, in which more than 70 young people came together to share their hopes, dreams, and concerns and gave guidance on how the city can support young people — for example, looking at how the McKinney-Vento Homeless Assistance Act implements programs that serve youth.

What we’ve learned so far is that the best way to build momentum for change is through informed, collective action and leveraging strategic pressure points by investing in relationships early. Creativity and diversity in leadership and lived experience are critical to ensuring movements are resilient, and we need to question the status quo.

» READ MORE: As city leaders try to improve Kensington, they too often leave out community members | Opinion

Communities must be built for the people who live in them, so that they aren’t just about four walls built by colonizers and conquerors, but about communities of choice and relevance so people can thrive.

Trickle-down approaches do not work. The city’s H.O.M.E. plan needs to concretely prioritize resources for residents whose households earn no more than 30% of the area’s median income. We need to serve those on housing program wait lists before adding more and higher earners. We need to preserve the affordable housing we already have, and we need to invest more deeply in home repair programs like Built to Last.

As someone serving on the H.O.M.E. advisory board and as a nonprofit leader of a community development corporation, I learned there are several housing issues we aren’t addressing at all in the city’s H.O.M.E. plan, such as those affecting young people and individuals impacted by the criminal justice system who have urgent needs but do not meet many of the traditional service categories.

How do we move forward?

For those of us who are currently centering housing, learning and being in community is essential. But we also need actionable moments.

I recommend all these organizations because they put people first in housing plans — countering the notion that housing is just a commodity. Instead, they affirm the fundamental idea that housing is about people — and that people deserve a home.

Bill McKinney is a Kensington resident and the executive director of the New Kensington Community Development Corp.