Coming to Center City: honeygrow
Stir-fry bowls, custom salads, and shakes will be on the menu on 16th Street.
Made-to-order stir-fry bowls and salads from a 50-ingredient list, plus shakes, are the basis of honeygrow, a fast-casual eatery coming in spring 2012 to 16th and Ionic Streets in Center City, the spot on the ground floor of The Oakwood apartments (1601 Sansom) that formerly was The Pita Pit.
Entrepreneur Justin Rosenberg has enlisted DAS Architects to channel the sleek spirits of momofuko and Chop't. Ordering and payment will be done by touch-screens. Prices will range $8 to $10 for entrees and $4 to $6 for shakes.
Stir-fry options include lettuce cups as well as a choice of wheat, soba and gluten-free rice noodles topped with house-made sauces such as smoked oyster, Indonesian barbecue, spicy Szechuan, and ginger scallion.
Rosenberg is backed by David Robkin, a CPA, venture capitalist, and music exec. They plan to open several locations around the region over the next two years.