Snap Custom Pizza opens in Rittenhouse
Snap grew out of Peace A Pizza, the long-running suburban chain.
Snap Custom Pizza, a locally founded assembly-line pizzeria, opens Tuesday, Feb. 23 at 1504 Sansom St., replacing 500 Degrees, the burger shop.
Snap - and there's no connection to the new-in-town chain of Snap Kitchen packaged-health-food shops - allows customers to customize their personal-size pies from a range of sauces, vegetables, meats, oils, and other toppings for one price - $7.99, or $4.99 for kids. A plain cheese is $5.99.
(Seinfeld fans among us may be conjuring up memories of Kramer's idea for a make-your-own-pizzeria. At Snap, workers behind the counter do the actual topping and pizza baking.)
Customized salads and grain bowls are a buck more.
Hours are 11 a.m. to 10 p.m. Sunday to Thursday, and to help the area's thriving bar crowd, from 11 a.m. to 3 a.m. Friday and Saturday.
And there's free wine on Wednesday after 5 p.m., part of Snap's Wine Wednesday promotion.
Snap grew out of Peace A Pizza, the long-running chain founded by entrepreneur Pete Howey, who also created New Hope Premium Fountain, a line of fountain sodas sweetened by juice.
Howey converted the Peace A Pizza shops in Ardmore and Exton into Snap locations. Rob Wasserman, who operated 500 Degrees and owns the nearby Rouge, is now a partner.
Rittenhouse's location, designed by Otto Architects, has the rustic feel from other locations. There is a communal table seating about 14, plus counter seating for fewer than a dozen.
A Snap Custom Pizza location on the University of Delaware campus in Newark is about two months away.
This DIY/assembly-line pizza space is growing. Blaze Pizza, a franchise out of Pasadena, Calif., just opened a shop near Temple University's campus, and Seattle-rooted MOD Pizza has opened several shops in the Pennsylvania and New Jersey suburbs.