California Tortilla -- a franchise operation out of sunny Rockville, Md. -- will mark the opening of its first store in Philadelphia on Tuesday (6/23) by giving away burritos and drinks.

It's in the Far Northeast at 10000 Roosevelt Blvd., at Red Lion Road. Giveaway will run from 11:30 a.m. to 1:30 p.m. and from 5 to 8 p.m.

The first 10 people in line at the beginning of the day will also get one free burrito per week for one year. The next 20 in line will receive one free burrito per week for one month.

Franchisee Charlie Patel will lead a "burrito-cutting" ceremony at noon.