A soft-opening for a bagel shop?

Probably slightly crusty and chewy.

On Wednesday, Nov. 2, Schmear It joins the parade of food-truck operators trading life on wheels for the cozier confines of a brick-and-mortar shop, as Spot Burger, Honest Tom's, and Mac Mart have done.

Schmear It's Dave Fine has secured space at 3601 Market St., an apartment building that is now home to Herban Quality Eats, Pizza.Wings.Steaks, andJimmy John's. An upscale Asian restaurant, Danlu, is also on the way from the folks behind Nectar in Berwyn.

As they do at the truck, customers at the store can create their own "schmears" (combos) for bagels. Schmear It is also applying the concept to eggs and yogurt parfaits, as well as seasonal offerings, such as oatmeal in colder months.

Schmear It will continue sourcing its bagels from South Street Philly Bagels and its coffee from Rival Bros.

Schmear It works with local nonprofit organizations. Its first featured cause will be Bethesda Project throughout November, which is National Hunger & Homelessness Awareness Month. 
Opening day has a pay-what-you-wish format, with all proceeds going to Bethesda Project.

Schmear It will continue operating its truck, largely at Penn, the Porch at 30th Street Station, and for events and catering.