Tired Hands Brewing Co., which has a brew cafe and the nearby larger Fermentaria in downtown Ardmore, has opened a general store next to the cafe, on Ardmore Avenue.

Tired Hands General Store (20 Ardmore Ave.), in a former optometrist's office beneath the brewer's offices, is equal parts bottle shop (with select bottles from Tired Hands on shelves and in a refrigerator) and merch center (with T-shirts, hats, bottle openers, and the like.

Merchandise is sold in the cafe and Fermentaria, says founder Jean Broillet IV, but "I don't want our workers turning into retail associates."

A private room in the back can host events.

Early hours are 11 a.m. to 9 p.m. Tuesday to Sunday.