How LeBron landed in Philly: Recapping King James’ free agency twists and turns that led to the Sixers

LeBron James is joining the 76ers.

A few weeks ago, most people would’ve laughed at those words. But 3½ weeks after James, 41, informed the Lakers that he’d be playing his 24th NBA season elsewhere, it’s a reality. James announced Friday that he’s taking his talents to South Broad, and he’ll sign a two-year deal with the Sixers as he tries to bring an NBA title to Philly.

So how did this happen? How did the Sixers go from an afterthought to the home of one of the league’s all-time greats? Here’s a look at the twists and turns that led LeBron to Philly for the final chapter of his Hall of Fame career:

James informed the Lakers he’s leaving Los Angeles and will play next season elsewhere.

A day later, Rich Paul, James’ agent and longtime friend, told Game Over podcast cohost Max Kellerman that between 12 and 14 teams have reached out about his client and says that James’ free agency won’t be about money.

Meanwhile, ESPN’s Shams Charania reported that James was willing to play for the veteran minimum, making him a viable option for the cash-strapped Sixers.

» READ MORE: LeBron chose the hard, dramatic path when he picked the Sixers. Get ready for a wild ride, Philly. | Mike Sielski

But the biggest news of the day came in the evening, when it broke that the Sixers were acquiring Jaylen Brown from the Celtics for Paul George and draft picks. The move turned the Sixers from an afterthought to a legit option to land James.

A couple hours later, Steve Gansey, the brother of Sixers president of basketball operations Mike Gansey, posted a photo that featured James and Mike as high schoolers.

» READ MORE: Before Mike Gansey became a Sixers executive, he was a hard-nosed high school player who earned LeBron James’ respect

Charania and fellow ESPN insider Brian Windhorst signaled that the Sixers were seriously in the mix for James for the first time and outlined the team’s potential pitch, led by Tyrese Maxey.

Paul outlined James’ possible landing spots on Game Over and included the Sixers among them, launching a million conspiracy theories and causing Sixers fans to ask, “Why was Maxey the only player with a star next to his name?” and “Why were the Sixers the first team added to the board?” The four other teams listed among the top contenders were the Cleveland Cavaliers, Miami Heat, Minnesota Timberwolves, and Denver Nuggets.

James was spotted in Cleveland over Fourth of July weekend with some former high school teammates, including with Cavaliers assistant general manager (and longtime friend) Brandon Weems, whom Paul previously said was “basically LeBron’s brother.”

ESPN reported that the Sixers are one of the top-three teams in the running to land James, along with the Cavaliers and Heat.

Bob Myers, the president of sports for Harris Blitzer Sports & Entertainment and the man who led the search to replace Daryl Morey (and hire Mike Gansey), was a guest on the Game Over podcast and pitches the Sixers directly to Paul.

“If he was here, I’d say I honestly believe [Philly] is your best chance to win,” Myers said. “… What I would just say is, if it’s about winning, let’s talk about this team. Because you can win here in Philly.”

» READ MORE: LeBron James’ new teammates — and other Philly athletes — react to his signing with Sixers

Windhorst reiterated how impactful Maxey could be in the Sixers’ recruitment of James but said on First Take that other teams “are skeptical” they can compete with Cleveland in the recruiting process.

Meanwhile, two Philly sports stars — including one of the newest Sixers in Jaylen Brown — made public pitches to James. First was Saquon Barkley, who said he’d tell James that he’ll be “remembered forever” if he brings a championship to Philly.

Later, Brown used an appearance with streamer iShowSpeed during the France-Morocco World Cup quarterfinal to have Speed, an Ohio native whose real name is Darren Watkins Jr., to recruit James to the Sixers.

In another episode of Game Over, Paul was asked about Maxey being the main draw in Philly. His response? “First of all, none of these lists [of teams] are accurate, what you’re seeing out there. No one knows what the list looks like.”

While that wasn’t the question — though it certainly was an interesting start to his answer — Paul then outlined some of why Maxey is at the top of the list of reasons his client would want to play for the Sixers. But he also talked about Joel Embiid, the Brown trade, and more.

Later, while attempting to temper Cavaliers fans’ expectations during a radio hit in Cleveland, Windhorst said he “had somebody on the phone with me today that I consider a good source who was swearing it’s a done deal in another city [outside of Cleveland] a couple hours ago.”

And nearly two weeks after James first let it be known that he was entering free agency one last time, Paul was in Las Vegas for the NBA Summer League and joined ESPN to discuss his client’s free agency. In addition to saying there’s no timeline for a decision — “I just tell him take your time, [and] whenever you’re ready, just let me know,” he said — Paul added that his client and longtime friend isn’t “chasing a ring” and is “not worried about nobody’s opinions.”

While their name had been linked to James for weeks, Gansey confirmed the Sixers’ interest. He told the Inquirer that “we’d love to have [James] in Philly. I think he’d really, really help us and add to our group. But he’s making a big decision here. It’s wild [that], at his age, he’s playing at such a high level.

“I have all the respect in the world for him, and he’s smart as heck. He’s going to figure it out and talk to his family, and we’ll be waiting. Whatever he decides, I know he’s going to make the right decision.”

ESPN reported that the Sixers’ three biggest stars had been in touch with James, with Maxey leading the team’s pitch to the superstar.

“As LeBron James’ free agency decision extends into its second week, the Philadelphia 76ers have kept up their pursuit of the four-time NBA champion through three of their players, league sources told ESPN,” Dave McMenamin wrote. “Tyrese Maxey, Joel Embiid and Jaylen Brown have all been in communication with James. … Sources told ESPN’s Shams Charania on Tuesday the Sixers remain one of the top potential destinations for James, along with the Cavaliers and the Miami Heat.”

James made two appearances at Fanatics Fest in New York and shared his first public comments since his free agency began. While James didn’t say much at either event — first on a live recording of Mind the Game podcast, and then on CNBC’s Boardroom — he did hint that a decision could be coming soon, saying that he “won’t hold you guys up too much longer.” He also hinted that his 24th NBA season may not be his last.

James continued appearing at Fanatics Fest, and during one of them — a live recording of The Shop talk show — the future Hall of Famer sent the crowd into a frenzy when he said he wants to play for a team that “trusts the process.”

While “The Process” was both a rebuilding period for the Sixers and Joel Embiid’s nickname, James said he has been using the phrase for his entire career and that it was not a reference to the Sixers or their former motto.

After James was spotted meeting Pennsylvania Gov. Josh Shapiro and Sixers managing partner Josh Harris while in New York for Fanatics Fest, it didn’t appear his top three teams had changed. According to Charania, the pitches were all in, and “the choice is LeBron James’ right now.” The Sixers, Cavaliers, and Heat remained the possible landing spots.

The next morning, Paul dropped another podcast and confirmed that the decision was in James’ hands and could come at any time — “It could be 48 seconds [from now]. It could be 48 minutes” — and there was nothing teams could do at that point to sway King James.

A member of the Miami Heat’s social media staff posted a link Tuesday night for a July 27 livestream titled “LeBron James Introductory Press Conference.” The post was later deleted and a Heat spokesperson told ESPN that the team was preparing for the possibility of James signing in Miami and accidentally posted the link to the team’s YoutTube page. At this point, Miami was also the favorite to land James. Needless to say, the errant post sent the internet into a frenzy.

In a series of posts on X, James confirmed that he is headed to Philly. According to ESPN, he agreed to a two-year contract with the Sixers on Friday in one of the more improbable roster additions in Sixers history.

“I believe I can help make the Philadelphia 76ers a championship team and I am so excited to energize a new fan base and start this incredible journey one last time,” James wrote on X while confirming the news.