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LeBron James to make Sixers debut at media day: Live updates

James made the surprising decision to join the Sixers last month. He'll speak to Philly reporters for the first time Monday.

LeBron James is expected to speak with reporters and don a Sixers jersey for the first time since signing a two-year deal.
LeBron James is expected to speak with reporters and don a Sixers jersey for the first time since signing a two-year deal.Read more
Yong Kim / Staff Photographer
What to know

  1. The Sixers will hold their annual media day event Monday at 11 a.m.

  2. LeBron James is expected to attend, and it'll like be the first time fans see him don a Sixers jersey. That also goes for Jaylen Brown, whom the Sixers acquired in an offseason trade with the Boston Celtics.

  3. Ahead of media day, the Sixers unveiled their 2026-27 jerseys and a new patch sponsor – Bloom Energy, a longtime money-loser now soaring thanks to AI data centers.

  4. James spoke a bit on his podcast last week about his decision to come to Philadelphia.

  5. The Sixers' first preseason game is Oct. 5 against the New York Knicks at Xfinity Mobile Arena. Philly will kick off the regular season Oct. 20 against the Knicks at Madison Square Garden.

First look at a slimmed-down Joel Embiid

LeBron James arrives for Sixers media day

Packed parking lot at Sixers media day

Sixers media day to feature LeBron James, Jaylen Brown, and more

The Sixers will hold their annual media day Monday morning at 11 a.m., which has just a bit more juice this year thanks to the addition of LeBron James.

While James spoke a bit about why he picked Philly on his Mind the Game podcast, fans should get their first look at him in a Sixers jersey.

Monday will also be the first time Philly fans hear from Jaylen Brown, who the team landed in an offseason trade with the Boston Celtics. And Joel Embiid will speak to reporters for the first time since his team has been transformed into a top Eastern Conference contender.

Sixers unveil jerseys, announce new patch sponsor

The Sixers announced a new jersey patch partnership with Bloom Energy.

In a release, the Sixers said the deal will be “one of the most comprehensive and impactful patch partnership deals in the NBA.” One of Bloom Energy’s largest manufacturing hubs is located in Newark, Del., and as part of the partnership, the company will sponsor the Delaware Blue Coats’ jerseys.

The Sixers partnered with Crypto.com for six seasons beginning in 2021. No terms were ever officially announced, but reports at the time suggested the deal ran for six years, which would bring the deal to the end of 2026-27.

LeBron's move to Philly caused some sticker shock for Sixers fans seeking tickets

It should come as no surprise that 76ers tickets will be significantly more expensive this season after the massive additions of LeBron James and Jaylen Brown.

But Thursday’s single-game ticket drop and the earlier presale for season-ticket holders still caused a bit of sticker shock for fans.

Single-game ticket prices started at $75 before fees for upper-deck seating, which bumped the final tally up to $88 with fees.

Why did LeBron James choose the Sixers?

LeBron James got his first taste of Philadelphia in his senior year of high school when he played at the Palestra.

James spoke about his decision to join Philadelphia on the first episode of season four of his Mind the Game podcast with Hall of Famer Steve Nash released on Friday, including a big recruiting role played by Tyrese Maxey.

“When I became a free agent and we decided to let the Lakers know that I wouldn’t be returning, he was one of the first people that was on my line,” James said. “Calling me, ‘Yo, what we doing? Yo, what’s up OG? Come on down here, we could use you down here.’”