MLS knows it needs to loosen its roster rules to get better. But how far is it willing to go?

WASHINGTON — Don Garber said it when MLS announced its switch to a winter-centric schedule a few weeks ago, and he said it again Thursday at his State of the League address.

The commissioner knows as well as anyone that the league needs to not just change when it plays, but how it plays to truly improve its standing on the world stage. That means loosening the roster rules, letting teams not just spend more money but have more freedom about how they spend it.

This time, he said to not just the usual audience of domestic media who cover the league all year, but a big crowd of international journalists who came to the nation’s capital for Friday’s World Cup draw. Some of them might have headed to Fort Lauderdale afterward for Saturday’s MLS Cup final between Lionel Messi’s Inter Miami and Thomas Müller. (We can only wonder how many would have made the even shorter trip to Chester were the Union hosting.)

“One of our core principles is that we will do whatever it takes, and make whatever decisions necessary, that will define our future,” Garber said as he started to address the coming changes, including “increased investment in player development, and an evolution of our roster strategy that will elevate the overall quality of the play on the field.”

Those were some strong words, and they prompted a natural question. Just how far is the league willing to go to deliver that pledge? And in particular, how much work is the commissioner himself willing to do behind closed doors to push team owners who want to spend less than others do?

“MLS has had this view, and it’s defined the position that we’re in today, that our owners are partners off the field, and they’re fierce competitors on the field,” Garber said. “And in order to do that, you’ve got to consider the thoughts of teams that are in smaller markets that might have a different view as to what the competitive balance should be, and then those that are in larger markets and newer stadiums. You would say maybe the legacy teams versus the middle teams versus the new teams.”

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Indeed, many watchers would say that, and some were facing Garber’s podium.

“Our job is to pull them all together,” Garber said of his circuit’s 30 clubs, “and come out with a competitive format and roster rules that move our league forward.”

He asked the next question himself, before others could.

“And how do you do that?” he said. “You know, you can listen to noise — and noise is important, because noise is really research — and get an understanding of where fans are and where is MLS in the conversation. But it’s also about metrics. What’s driving our revenue? What’s driving our ratings? What’s driving the overall sale of our commercial [product], which speaks to fan interest and what we call fan avidity?”

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Garber did not need to use that jargon to back up his point that “that’s all moving in the right direction with the rules that we have.” No one, even the league’s critics, doubts that is happening. It’s just about how quickly or slowly that movement is going. And with the unparalleled opportunity that comes from the World Cup being on home turf, Garber knows it’s time to push the gas pedal.

“How do you nudge it a little more as the market gets more sophisticated?” he said. ”And that’s our job. And you’ve got to figure out ways that you go into a board room, and you wrangle a bunch of them together, and you do the work in committees, and base it on research. We try to not to be distracted by the loud voice of few, but use data to drive our decisions, and research that drives decisions, and that’s what made MLS successful."

Garber engages more with the rest of the world’s soccer leagues than he ever has. He sits on the management board of the World Leagues Forum, along with English Premier League CEO Richard Masters and Italian Serie A CEO Luigi De Siervo.

That is good company to keep, but it’s also a constant reminder of how far MLS has to go.

“[MLS is] very different from the rest of the world, which has open rules and basically can do what they want, but they have different competitive formats,” Garber said. “They have their version of the Champions League, which has its own economic value. We’ve got to think about our business and ensuring that our league is stable and moving in the right direction.”

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Garber concluded his reflection by saying that the league will “continue to do what we’re doing, and push the envelope as much as we can without being reckless.”

Where the balance of that lands will define the rest of his tenure.

Speaking of MLS’s differences from the rest of the world, Garber was given a proverbial open goal to shoot at when a reporter from abroad asked if MLS will ever have promotion and relegation, a cornerstone of the global sport.

In most of those years, as Garber went on to indicate, he thumped his shot in with a resounding no. But there is growing speculation that he might retire when his contract ends in 2027. He has not stopped that speculation in recent times, by talking about how the league will look after he steps down. He went in that direction again Thursday.

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“This will be fun,” he said to start his answer. “In every single press conference we’ve ever had, somebody’s saying, ‘When are you going to have promotion and relegation?’”

That is indeed close to true.

“Back in the day, I would say, ‘Never,’” Garber said. “Today I would say, ‘There’s no real point in saying never, because I don’t know what the future will look like.”

Garber admitted the league’s calendar flip influenced his thinking on that, as something he also “never thought we would adapt to.” But with that now happening, and with the lower leagues of the USL getting stronger over time — albeit in a totally separate business entity — the question continues to arise.

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He stood on his longtime point that relegation is bad for team owners who invest a lot of money and don’t make it back. But when Americans buy European clubs, as happens often, they know what they’re getting into, and Garber knows a fair few of them from his travels.

“If I were to ask most European leaders of pro leagues, and many owners, whether or not promotion and relegation was good for their investment and good for the broad, macro view of the sport,” he said, “most of them will say, ‘Well, I’m not quite sure. But as a fan, I think it’s kind of fun and it’s kind of cool.’”

From there, he cracked open the door for a moment.

“So let’s see how it plays out,” Garber said. “Maybe as the development of the lower divisions continues to grow, as they’ve been doing so well over the years, there would be a proper ecosystem. I’m not sure — frankly, I don’t believe that ecosystem consists can exist today. But who knows? I’ve learned, never say never.”

Then, after taking a breath, he slammed the door right back shut.

“That doesn’t mean we’re having promotion or relegation anytime soon,” he said, and went on to the next question.

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