A new line of tailgate-themed canned cocktails will benefit the Eagles Autism Foundation
A portion of Bird Gang Spirits’ tailgate pack will go toward the foundation, which has raised millions for research, accessibility resources, and community programs.
If you’re looking for some on-theme drinks to bring to an Eagles tailgate this season, Bird Gang Spirits has you covered.
In partnership with BOTLD, which works with distilleries nationwide, Bird Gang Spirits released a “tailgate pack” of canned cocktails. The eight-pack’s flavors are Tailgate Tea, Orange Crush, and Green Machine Margarita — which have an ABV of 7% — and Jawn Island Iced Tea, which boasts an ABV of 12%. The latest addition to the seltzer aisle isn’t just for a good time, however, said BOTLD president Andrew Auwerda.
“We thought it would be kind of a fun, new twist to do good by doing some can cocktails, with the proceeds benefiting Eagles Autism Foundation.” he said. “ It’s supposed to be kitschy, fun, and perfect for the tailgate and in time for the Eagles’ season. It’s been great working with the Eagles Autism Foundation. They’re just a real pro organization and great cause.”
Since the Eagles Autism Foundation was created in 2019, the team has raised millions for research, accessibility resources, and community programs. A portion of the tailgate pack’s sales will go to the foundation, and Bird Gang Spirits itself is a collaboration with the Eagles.
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The team’s partnership with BOTLD began in 2023 alongside the return of the beloved kelly green uniforms. Since then, Bird Gang has released a line of liquors, from Bird Gang Spicy Tequila to “Bird Gang World Championship 2024 Irish Whiskey.”
The tailgate pack is $24 and available online at BOTLD’s website; in person at grocers like Acme, Giant, and Weis; or brick-and-mortar BOTLD locations in King of Prussia and Rittenhouse. Bird Gang Spirits is taking advantage of the booming seltzer market that has emerged in the past few years, joining brands like Surfside that have become nationwide hits as well as Philly stadium favorites.
“I mean, they’ve only been in the stores maybe a week, and it’s still rolling out to more stores, but we’re already seeing some reorders,” Auwerda said. “We’re really grateful for a great start from the retail partners.”
As for his favorite flavor?
“I think the margarita right now, for the time of the year. It’s the end of summer, but it’s still marg season.” he said. “The Jawn Island Iced Tea has a bit more alcohol, so I will save that for a game day.”
The Eagles’ first-stringers get little to no action in exhibition games, annual joint practices with other teams become one of the few opportunities for starters to get preseason reps of consequence. This year, the Eagles traveled to New England for two days of live workouts with the Patriots. The Philadelphia Inquirer’s Jeff McLane and Boston Sports Journal’s Greg A. Bedard recap what they saw, and explain why, even after the joint practices, the Eagles still haven’t shown much of an identity. Listen here.
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