Bobbi Brown Cosmetics announced Katie Holmes as its first ever celebrity spokeswoman in September. On Monday, the company released its first advertisement featuring the doe-eyed divorcee of Tom Cruise, and it's left us all thinking: Tom who?

Holmes' clean image and use of minimal makeup are perfectly suitable for Brown's philosophy, which celebrates natural beauty - accentuating and embracing what's unique about each woman's face. The veteran makeup artist, whose list of devoted fans includes the Middleton sisters, emphasizes confidence in one's beauty. Brown told us last spring that she enjoys giving makeup tutorial classes to women of all ages, because watching them grow through the process is especially rewarding.

On Brown (who resides in central Jersey), Holmes told the Huffington Post, "I met her, and she is just a lovely person — so generous. I think that it's so exciting what she's built with this company. She's an incredible woman. So I'm thrilled on so many levels." More from the HuffPo Style

Esther Lee is the style editor of Qualms, quips, questions? Email her, here.