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Twitter buys 29-yr-old Philly guy's mobile ad firm for $100M

TapCommerce to help sagging ad sales

    by Joseph N. DiStefano
    Published 

Twitter Inc. has agreed to buy New York-based TapCommerce, a mobile-phone advertising platform, cofounder Brian C. Long, an Episcopal Academy and Penn grad,

» READ MORE: says here

. Twitter will pay $100 million to the owners, who include Bain Capital, RRE Ventures, Metaphoric Ventures, NextView Ventures, Long's NYU grad cofounders, and Long's own Eniac Ventures, named for the early computer built at Penn's Moore School, Bloomberg reports

» READ MORE: here. 

Long previously worked at CBS Interactive/CNET, and at Pontiflex.