Fans will soon be taking the subway to "AT&T station" to watch their favorite teams.

As I just wrote a few minutes ago over at PlanPhilly, SEPTA is poised to sell the naming rights to Pattison station. The five-year deal would net SEPTA and its agent more than $5 million. SEPTA would get more than $3 million of that.*

SEPTA says this move is part of a broader effort to bring in revenue through non-traditional means.

Do you think this is a good idea? Should SEPTA sell naming rights to other stations? Will riders be confused by the name change or not care at all? And more broadly, should the city be looking into selling naming rights to other properties?

Tell us what you think in the comments.

*The post has been updated to make clear that the deal is still pending.

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