No big whoop. Not going to blow things OUT OF PROPORTION.

Who says we have to have a point? Sometimes we just get these crazy ideas.

After seeing Yahoo swap its logo for a different one daily for a month, well, we just got to wishing the exercise had been more fun. Shown some creavity.

Tomorrow, Sept. 5, comes the "big reveal" and, unless Yahoo! has a major surprise, we'll see letters in a new font, same old purple, with an exclamation point.


OK, it's just a logo change. (No justification for smart remarks about how "old businesses" tweak instead of twerk, or missed opportunities, or "see Doodles -- Google.")

To wit, here's a baker's dozen of ways Yahoo! could have made its "30 days of change" much more memorable.

Have a mockup of your own idea? Send it to

Contact staff writer Peter Mucha at 215-854-4342 or