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Ben 95.7 splits up morning team

How do you staff your radio station all day with live DJs -- and not spend an extra dime? Do what Ben 95.7 did. The pop-rock station broke up its morning show into solo shifts. Marilyn Russell does mornings (5:30-10). Jason Lee handles middays (10-3) and Dave Cruise is doing afternoons (3-7). Starts Thursday.

How do you staff your radio station all day with live DJs -- and not spend an extra dime? Do what Ben 95.7 did. The pop-rock station broke up its morning show into solo shifts. Marilyn Russell does mornings (5:30-10). Jason Lee handles middays (10-3) and Dave Cruise is doing afternoons (3-7). Starts Thursday.