PETA stands for People for the Ethical Treatment of Animals, though some have translated it as "People Eager to Annoy."
PETA is planning to hand out anti-fur stickers to children waiting to see the Pennsylvania Ballet's staging of The Nutcracker at the Academy of Music on Saturday afternoon.
The stickers, which read, "Animals Suffered to Make This Product," will be attached to leaflets explaining how animals suffer because of the fur, leather, and exotic-skins trade.
Why kids? "Children have a natural affinity for animals," says PETA's Dan Mathews in a statement. "Once they learn how animals are killed to make jackets, boots, and bags, we expect that they'll be reaching for stickers before you can say 'Sugar Plum Fairy.' "