Comcast to buy ad tech biz
COMCAST is buying online ad technology firm FreeWheel Media for about $320 million in a move that supports both its media content and cable businesses.
COMCAST is buying online ad technology firm FreeWheel Media for about $320 million in a move that supports both its media content and cable businesses.
That's according to a person familiar with the matter, who spoke on condition of anonymity because the deal isn't final.
The purchase will help Philly-based Comcast Corp. make money from ads placed on its content over a variety of platforms as FreeWheel technology evolves and gets better.
FreeWheel will also continue to help other media companies profit from their own digital content, which encourages them to make more shows available on demand and on other platforms that Comcast offers to its subscribers.
























