The Eagles teamed up with Philly-based fashion brand Addison Bay to design a collection ‘for the girl on the go’
The limited-edition collection will be available in stores on Monday.
In less than a month, the South Philadelphia sports complex will be decorated in Eagles green, smoke from the tailgate grills will cover the parking lots, and the sun will beat down on the asphalt canvas as fans prepare for the home opener against the Washington Commanders.
That means it’s time to break out your favorite game day outfits, whether that’s your lucky Jalen Hurts jersey, your favorite vintage top, a reworked masterpiece — or maybe even a new piece from Addison Bay?
The Philly-based lifestyle brand is collaborating with the Eagles on an exclusive clothing line curated for women and designed to blend fashion and comfort.
“It’s really, honestly, such a pinch-me moment,” said Marguerite Adzick, the founder and CEO of Addison Bay. “It definitely feels like a full-circle moment, starting the company eight years ago and then almost eight years to the day, getting to launch this collaboration.”
The Eagles reached out to Adzick, 37, in September about a potential collaboration. When she received the call, she recalled “nearly falling out of her chair.” The collaboration felt like a dream come true for the Philly native, who grew up a die-hard Eagles fan and was named the 2004 Philadelphia Eagles Fan of the Year at 15 years old.
“They sent me to the Super Bowl for free with one of my best friends in high school,” said Adzick, who attended Penn Charter and played lacrosse at the University of Virginia. “I’ve been a die-hard Eagles fan my entire life, and now my company gets to create clothing with the Eagles — like, truly, pinch me. This is so incredibly cool. This has been such a long time coming.”
The collection features some of Addison Bay’s best-selling styles — including varsity quarter-zips, tanks, leggings, seamed flounce skorts, cardigan sweatshirts, and Panama dresses. Half the items are in kelly green and the other half are in midnight green.
“A lot of the time, some of the styles that they dress female fans in, it’s pink or rhinestones, and that’s the way they make it more feminine,” Adzick said. “That’s really where Addison Bay entered the chat. We can make these styles more feminine for the consumer without adding pink and rhinestones. We can make it more feminine with the styles we choose, using the colors in the right way, adding out signature stripes and, of course, having logo detail.”
The line follows Addison Bay’s mission to show that style and performance can coexist, with everyday pieces that move with women from morning to night.
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“We designed for the girl on the go,” Adzick said. “We truly are dressing her from 7 a.m. to 7 p.m. That doesn’t just go for Monday to Friday. It also goes for Sunday. She wants to support her team, but she also has to go to her kid’s lacrosse practice, get ready for the week, get her house clean, make dinner, watch the game. Like, talk about a multitasking woman. That’s exactly what our consumer is doing. That’s exactly what I’m doing.”
The collection will be available on AddisonBay.com, Fanatics.com, and in Eagles Pro Shops on Monday. For a limited time, shoppers will receive a pair of embroidered socks with each Addison Bay purchase at Eagles Pro Shops.
“We’re super excited,” Adzick said. “I cannot wait for it to launch. I’m truly just so excited to see what the consumer thinks about everything, and I hope she loves it.”
Fans can attend an Addison Bay event Thursday at the Lincoln Financial Field Pro Shop to celebrate the launch of the collection. There will be photo booths, light refreshments, giveaways, and more.
