Update: "...The report that Comcast has a deal to purchase NBC Universal is inaccurate," Comcast spokeswoman D'Arcy Foster-Rudnay tells Bloomberg here. Rudnay "declined to comment" on a report it's been in talks with NBC owner General Electric Corp.

Earlier: Philadelphia's Comcast "is in talks to buy the entertainment giant NBC-Universal from General Electric" for $35 billion, former New York Times reporter Sharon Waxman reports on her Web site, TheWrap.com, citing unnamed sources here.