'Makeup Genius': L'Oreal's interactive makeover app
Today, L’Oreal released an app that will revolutionize the way you test makeup.
Today, L'Oreal released an app that will revolutionize the way you test makeup. No more will you have to wait until you get home to test a product and realize the color isn't quite right for your complexion—the beauty megabrand has created 'Makeup Genius,' the answer to our makeup-testing prayers.
The new beauty testing app finally gives a larger purpose to that front-facing phone camera by turning it into a "virtual mirror" allowing users to interactively try on makeup. 'Makeup Genius' scans L'Oreal Paris products or advertisements, matches the color and allows users to try the shade out on themselves. Created in Clark, New Jersey at L'Oreal's Research & Innovation labs, the makeup testing app also enables users to try complete makeup looks put together by L'Oreal makeup artists and share their looks on Facebook.
'Makeup Genius' is already available for free at the iTunes App Store for iPhone and iPad and is expected to launch for Android users in 2015.
L'Oreal Paris is no newcomer to beauty apps. They already have 'Color Genius,' an app that matches your makeup to your outfit and 'Hair Genius,' that allows users to create a customized hair regimen and get expert tips and tricks.























