Conshohocken-based software company to buy its third AI startup for $40 million
Locally based Boomi is acquiring an Israeli startup that focuses on making corporate data cleaner and more AI-friendly.

Boomi, the Conshohocken-based integration software maker, has agreed to pay more than $40 million for Elementary Data, a 17-employee “data observability and reliability” developer.
The deal is a sign of the software industry’s rush to keep up with accelerating demand for well-organized, easy-to-read business data, images, and video. Such material can be rapidly processed by artificial intelligence agents and used to launch software, sales, and other projects.
Elementary is the third Israeli AI startup Boomi has agreed to buy in the two years since the company moved to its headquarters to Conshohocken from an office park in Berwyn.
Boomi employs around 2,300, including around 200 in the Philadelphia area, with the rest at offices in countries including India, Canada, and Israel, as well as its suburban Philadelphia home.
Boomi’s private-equity owners, who bought the company from Dell Computer for $4 billion in 2021, include U.S. venture-capital giants TPG (Texas Pacific Group) and Francisco Partners.
Elementary Data was founded in 2022 by former Israeli Defense Forces electronic-warfare specialists Maayan Salom and Or Avidov. It is backed by Tel Aviv-based TLV Partners and by Silicon Valley investors.
Elementary says its software helps clients find, rank, and fix data for use by AI agents, ensuring results are reliable — a major issue for early AI users worried about “hallucination” or false results.
“AI is only as trustworthy as the data behind it,” Steve Lucas, Boomi’s chairman and chief executive officer, said in a statement.
A Forrester Consulting study Boomi paid for this summer found that most companies are using AI but only about one-third trust the results. Boomi’s Lucas says better data will increase reliability, trust, and use of AI applications by businesses.
Boomi also purchased Israel-based “AI gateway” developer Lunar.dev earlier this year, for an undisclosed sum, and Israeli data integrator Riveri for a reported $100 million in 2024, adding both to the same Boomi Enterprise Platform business group where Elementary will now be offered.
“Joining Boomi, with 30,000+ customers and 800+ partners, lets us make trusted data the default for the AI era, not the exception. We’re just getting started,” Elementary CEO Salom, who will join Boomi with her whole team, said in a statement.
“When agents act on your data at machine speed, trust in that data stops being a nice-to-have and becomes the foundation the whole enterprise stands on,” Salom added.

























