Comcast and its NBC brand will be amply represented at the new Xfinity Live! sports/entertainment complex on the former site of the Spectrum in South Philadelphia.
So will local restaurants, including Victory Brewing Co., Original Philadelphia Cheesesteak Co., Chickie's & Pete's, and Nick's Roast Beef.
The project, whose working name was Philly Live, has the backing of the hometown cable giant.
Cordish Cos., the developer, and Comcast-Spectacor, the operator, view the project as a "fourth stadium experience," complementing neighbors Wells Fargo Center, Citizens Bank Park, and Lincoln Financial Field.
Announced moments ago:
Grand opening: April 5.