LeBron James Sixers jerseys are already selling out on Fanatics — but more merch is on the way
Trading cards and other merch were also available as soon as the news broke that the superstar was signing with the Philadelphia 76ers.

Fanatics is already sold out of some LeBron James Sixers jerseys.
About two hours after news broke that the superstar was coming to Philly, all first editions of the no. 23 jersey were sold out on the Fanatics website.
The adult royal blue, white, and red Nike Swingman jerseys had been selling for $124.99, in line with the price of similar jerseys for other Sixers stars.
Red and blue youth and adult Nike Jordan Brand Fast Break jerseys, which are made of different material, were still available to preorder for $69.99 and $79.99 as of Friday afternoon, though some colors and sizes were in low supply. Those jerseys were set to ship next month.
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Once James’ decision was announced, his new jersey was available “instantly,” according to Brandon Williams, Fanatics vice president for global communications.
An image of the jersey was displayed on the top of the Fanatics homepage with the words: “LeBron James. The king just found his kingdom.”
Along with the official jerseys, Fanatics is also selling James’ 2026-2027 Topps trading card, the same one that he signed and posted on Instagram after announcing his decision to come to Philly.
The cards are selling for between $11.99 for a single card and $169.99 for a 20-pack. Fanatics acquired Topps in 2022.
The company will be adding other James merchandise shortly, Williams said.
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Fanatics, the sports merchandise giant that makes and distributes officially licensed apparel for all major pro leagues and the NCAA, is owned by billionaire Michael Rubin, a Lafayette Hill native who previously had a minority ownership stake in the Sixers.
On Friday afternoon, Mitchell & Ness customers could preorder several James graphic tees and sweatshirts, set to ship in four to six weeks. The new swag was advertised on the retailer’s homepage, which read “Philly welcomes the king.”
Rally House, the national sports apparel chain with more than two dozen Philly-area locations, also advertised James Sixers jerseys and T-shirts, set to ship next month.
But Sixers fans who stop by their local Rally House this weekend won’t find James gear just yet.
“With the demand of jerseys, LeBron James jerseys will have a slightly longer timeline to land in-store,” Novick said in a statement. “Rally House is doing everything in their power to beat these estimated arrivals and get LeBron James 76ers gear into Philly stores for fans ASAP.”

























