Wild Mantle launching funding bid for summer line
Following a successful drive in 2014 to fund the start of her Wild Mantle line of winter hooded scarves, Main Line entrepreneur Avi Loren Fox is launching another Kickstarter campaign Thursday to support a new line of hooded covers for warm weather.
Following a successful drive in 2014 to fund the start of her Wild Mantle line of winter hooded scarves, Main Line entrepreneur Avi Loren Fox is launching another Kickstarter campaign Thursday to support a new line of hooded covers for warm weather.
Fox, 29, a Narberth native who is Wild Mantle's CEO and designer, is looking to raise $44,000 to release a summer collection. She raised $39,827 in 2014 from 300 backers.
The current campaign will kick off at 4:44 p.m. Thursday.
"44 is my lucky number," Fox explained in an email. "There are four different styles in my collection and when I added up how much I'd need to raise, it was just around the $44,000 number, and so I locked into that number due to its significance."
Fox would not disclose annual sales, but said the new line is in response to requests from buyers of the winter mantles who wanted something more light-weight. It includes hoods and cloaks made of bamboo and terry cloth.
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Find information here on the launch party at Stratus Rooftop Lounge, at the Hotel Monaco, where samples of Wild Mantle's summer line will be on display.